The Idea

‘Skating on Ragged Rims’, will be an Urban Sports documentary. The purpose of the documentary will be to create awareness of the sports, how the younger generation use it to escape from the temptation of getting into trouble and crime. The purpose of the video is to show sceptics how skating can be something to encourage young people to keep fit as well as the beauty and art behind it. The most important aspect of the video is to show people that are prejudice against skaters that they are not menaces to society and to remove the bad stereotype that over shadows this sport. The video may even encourage the council to get more involved and produce parks and equipment for the skaters.

Firstly I will be filming skaters at various skater spots and try to use effective and relevant editing skills to make the video inspirational and appealing. Secondly, I will be interviewing skaters from young ages of eight to older skaters, aged twenty and over. I will be asking them which particular urban sport they take up, why they do it, what dangers it takes them away from, how it motivates them, how mature people treat them and so forth. Doing this at skate spots, will give me a more realistic picture of the sport and give more credibility to my video. Finally, I will talk to mature people and get their opinions on skaters and skating showing the contrast of views between different generations. My project is aimed at people who like skating and urban sports. This is my individual project, but will have help from other class members during the production / filming process. At this is video project I will need to make sure to have camera, tripod and audio equipment booked in advance for filming.

The Statistics Found on Young People and Crime

Secondary Research Findings

Picture1

I found some statistics on young people and crime in 2015. Here you can see a pie chart of crime that is done by young people. Property is the highest form of crime. Whilst violence and use of weapons is the smallest percentage. Although no crime is good, there has to be some hope in the fact younger people are not being violent. Those statistic figure findings also show that there has not been increase in young people related crime compared to previous years.

It has been proven in many studies as shown below that young people who participate in sports and other activities, generally do not participate in crime. For reasons such as they have something to focus on, helps them be disciplined and gives them a place to get away from challenges in their lives.

“Sport helps tackle youth crime, study finds”

In this article about young people engaged in football I found that eight out of ten participants were very positive about the whole project. ‘A further eight out of 10 said being engaged with the project helped them to organised their time better.’

Bibliography: Puffett, N. (2013) Sport helps tackle youth crime, study finds. Available at: http://www.cypnow.co.uk/cyp/news/1077440/sport-helps-tackle-youth-crime-study (Accessed: 7 June 2016).

“Skateboarding has been around since the sixties and tied with this popular action sport is a culture that has brought skaters a lot of attention over the years. People are often misinformed when it comes to the skateboarding society and therefore misconceptions revolving around skateboarders’ rebellious attitudes have given them a bad name. Although the sport now seems to be breaking its stereotype, many still don’t understand the culture and do not see how far it has evolved. “

Bibliography: Gustavo Ghavami: ‘Skateboarding culture and it’s social stigma’ – in harms’ way: FSU SportsCenter(no date) Available at: https://sites.google.com/site/inharmswayfsusportscenter/gustavo-ghavami-skateboarding-culture-and-its-social-stigma (Accessed: 7 June 2016).

Conclusion

Researching youth crime was helpful as it meant I was broadening my project and thinking of other things that over shadow urban sports. It also gives me more information to show to mature people that skaters are not as bad as some think.

‘Z-Boys’

Secondary Research Findings

The Z-Boys made a huge pact on many Californian young people around the 70’s. Due to their courageous skate boarding skills and how they were not afraid to speak up. They felt they needed more for their generation in occupying their time. They made themselves known by doing what they love and getting their faces on magazines. Their group soon became big with many young skaters around the world, moving their interests on too skating and copying their moves, rather than going into gangs.

  When skateboarding first started it was a way for surfers to be able to ride when the conditions in the ocean weren’t ideal. Surfers would take the wheels off roller skates and attach them to planks of wood to create skateboards. As more people caught on, skateboarders began skating steep hills, then school banks and ditches, and later pools. The sport had its rise In LA California near the surf during the time of California’s worst drought which meant that most of the pools in the area where drained (Dogtown and Z-Boys). Skaters loved bringing surfing moves to skateboarding, and the concave walls of these pools provided a perfect way for them to carve like surfers. A group of young kids who pretty much founded the sport and started the skateboarding called themselves the ‘z-boys’ (zephyr team). These kids would sneak into houses and sometimes spend hours draining pools just to be able to ride them for a little before getting kicked out. Authorities caught on quick to the trespassing of these skateboarders into homes backyards and soon it became a thrill for skateboarders, jumping fences, emptying out a pool and shredding until you heard sirens. Because of this it was easy for society to associate skateboarding with a rebellious nature as the sport at this point consisted of trespassing and running from the cops (Dogtown and Z-Boys).

Although some would look at the rise of skateboarding with admiration and excitement for the development of a cool surfing alternative, it seemed like parents, authorities, and older men and women in general viewed skaters as a cult of young outlaws looking to destroy property and rebel. Surfing, and the emerging “punk” scene’s strong connection to drugs (mainly the use of cannabis) influenced skateboarding throughout its birth (the history of skateboarding culture). A large portion of surfers used drugs recreationaly and this was carried over to the skateboarding culture. Already the trespassing and its ties to the punk scene gave these skaters a bad name and now came the drugs. Jay Adams part of the z-boys says “For the ‘Dogtowners’ it was like if you didn’t do drugs, you couldn’t even hang out. It became a big part of our scene. There were guys that didn’t do drugs but to us they were just square” (Eisenhouer). The drugs have always been a part of skateboarding, however not everyone that skates has drug issues and this has been a major generalization made by the public since the birth of the sport.

As for the younger generation of skateboarders you don’t see a lot of hardcore drug problems like you used too, the main thing is the use of cannabis but that is not only seen in the skateboarding youth but in youth in general. Skateboarding is no longer a question of being tied to the hippie surf culture or the rebel punk culture but it is a complex culture that embodies many different personalities. Paul Rodriguez, arguably today most technical skater, is a Christian who promotes an anti drug skateboarding culture and there are plenty more skaters who actually use skateboarding as a means to not get into drugs. Theotis Beasley another one of today top skaters says he’s used skateboarding to stay away from drugs growing up and because he was raised right he has never wanted to try any of that stuff. While parents are thinking that skateboarding is a gateway to drugs, you have young kids picking up boards to distract them from just that.

A Video About The ‘Z-Boys’ I Created Myself

Conclusion

Researching the Z-Boys helps my project as it gives me a knowledge on those who have changed the Urban Sport world, influenced the kids we see skating today and that a small group of people can be persevered wrong for a sport they love. I can use this to my advantage when interviewing skaters, as it will make them feel grounded knowing that the interviewee understands the history of skating and the passion behind it.

Bibliography:

(No Date) Available at: https://s-media-cache-ak0.pinimg.com/236x/1d/f8/a6/1df8a6a2b0b0e8b1d17825ee12b3ae83.jpg (Accessed: 7 June 2016).

(No Date) Available at: https://s-media-cache-ak0.pinimg.com/originals/da/72/ad/da72ad3e8c5b66446650567eac7bce07.jpg (Accessed: 7 June 2016).

(No Date) Available at: http://www.channelnonfiction.com/wp-content/uploads/2013/09/localsonly10.png (Accessed: 7 June 2016).

darian1112 (2007) Super session: Zboys pools and jay adams. Available at: https://www.youtube.com/watch?v=L00yro9NvsQ (Accessed: 7 June 2016).

Sony Pictures Home Entertainment (2014) Lords of Dogtown – trailer. Available at: https://www.youtube.com/watch?v=BmXeGwbGVCE (Accessed: 7 June 2016).

Ausband, O. (2015) Search results for: Jay adams. Available at: https://ozzieausband.wordpress.com/?s=jay+adams (Accessed: 7 June 2016).

Concrete Circus

Secondary Research Findings on Urban Sports.

Concrete Circus was a documentary on channel 4, that focused around the urban sports. Representing the sport and showing its art form. Most people do not think of skating and riding a bike as a sport, but it is. All four urban sports shown in this documentary are very physically  challenging. The documentary  focuses around well known names within the scene, encouraging those to continue it, and those against it to listen. That is how I want my documentary to come across.

untitled

Bibliography: Concrete circus (2015) Available at: http://www.channel4.com/programmes/concrete-circus (Accessed: 7 June 2016).

Conclusion

The knowledge of Concrete Circus makes me confident in knowing my documentary will make an impact on people, like Concrete Circus did. Knowing that a subject like this was on Channel Four, makes me realize that this topic is getting heard more and I can add to making history of Urban Sports. The documentary also discusses a lot on how social media is involved in urban sports a lot and how it helps it more popular. I hope to use this by making the skaters in my documentary more known and encouraging people to take up urban sports. I know Concrete Circus has an impact, because it made an impact on me and getting more into Urban Sports. As well as this documentary was recommended to me by a tutor who has no interest in Urban sports, which makes me confident in knowing something like this can reach out to anyone.

Female Skaters

Secondary Research and Primary Research

Patti McGee

Patti-McGee9

Patti was doing a handstand on a skateboard on the cover of Life magazine in May 1965 long before bra burning and protests outside the Washington Monument.

Patti was the first woman to become a pro skateboarder, after winning the Women’s National Skateboard Championship. She was sponsored by ‘HOBIE’ skateboards and demonstrated her 360s trick on them around the world.

By the time Tony Alva and Stacy Peralta were ripping around ‘Southern California, Patti had quit skateboarding altogether to become a turquoise miner in Nevada and later a leather smith. But her early exposure and talent paved the way for future generation of female riders.

Peggy Oki

81f16d6200b1fc7f9df734141a4466b0

Remember the Z-Boys crew of the 1970s… They were all boys, right? Wrong. Peggy Oki was the only female on the original Zephyr skateboard team – and she still skates today, well into her fifties!

But it wasn’t smooth riding, even among her own sex. “Some of the girls didn’t like the fact that I skated like a guy, so they protested me to the judges and one of the judges said I skated better than some of the guys.”

Bibliography:

Contributor, W.G. (2014) 8 female Skaters that changed history. Available at: http://www.womenyoushouldknow.net/8-female-skaters-changed-history/ (Accessed: 7 June 2016).

(No Date) Available at: https://s-media-cache-ak0.pinimg.com/736x/81/f1/6d/81f16d6200b1fc7f9df734141a4466b0.jpg (Accessed: 7 June 2016).

I gathered a fellow media student, whom skates, to give me her advice and feelings on Urban Sports. This was useful as it is a female who skates and lives in my are, so can give me a good insight on the subject.

Conclusion

I was inspired to research female skaters by my tutor, and I’m glad I was, as learning more into female skaters gives another aspect to my project. Highlighting that this sport is not just for guys. Not only that, but it made me even more interested in my own project, to know about these women who have been so successful in Urban Sports, and makes me want to go out their a find female skaters, getting a woman’s perspective on how mature people view them.

The Fashion

Primary Research: Images I Took Myself of Female Skaters

Skateboarders have influenced the fashion industry through their ‘IDGAF’ lifestyle and the way that they have dressed for decades. It is only natural that skaters would create their own clothing lines. Let’s be honest, who understands what skate kids want to wear than skaters themselves?

There are many brands that come to mind; Vans, Primitive, Jovontae Turner&Co, Shake Junt, HUF, Girl Skateboards, and more.

Bibliography: Welty, M. (2013) The 10 best Skater-Owned clothing brands right now. Available at: http://uk.complex.com/style/2013/11/10-best-skater-owned-clothing-brands-right-now/ (Accessed: 7 June 2016).

It is not just for guys though. Even female skaters have interpreted their own style. Using these brands and making it their own. In recent years vintage Adidas and Nike have been worn a lot. Wearing bright colours, that give off the Hawaiian vibe.

This slideshow requires JavaScript.

Conclusion

A big part of any sport/ clique, is fashion. Skating has it’s own style which sets them apart from sports such as football or even golf. I feel like discussing fashion in my project will make young people interested, as our generation is consumed by the fashion industry. Not only that but fashion means I can talk about both genders, aiming to a wider target. Mature people may also have an opinion on the way they dress, whether they think it looks rough or reminds them of brands they wore at that age.

Deck Art

Secondary Research

Skateboard graphics provide a canvas for companies to produce artwork that connects with skateboarders. All deck brands have unique styles, so that when seen a skater sees them, they will know which company their fellow skater is riding. Just from a board skating shows it aspects of art and creativity.

Milk-Skateboards-East-AngliaOne of my favorite brands of decks is ‘Milk Skateboards‘. It was one of the first decks I saw that I found instantly fascinating and attractive to the eye. Milk boards are very popular and have their own personal design. The cartoons are edgy and funky. They seem to have a mature Disney feel to them.

 

 

tumblr_ni4thxy8xg1r9srk7o1_r1_1280

Picture1

 

 

Another popular brand is ‘Santa Cruz’. This brand is more versatile in their designs. They do not have specific designs. For example they just released a Star Wars themed rage. But they also sell boards with their logo, or ones that connect by the use of the design that tell a story, or boards that connect by the use of hip-hop artists. All their boards have themes and are well thought about when  released. Santa Cruz is slightly different as they are not afraid to take risks. You can see that by the decks with women on it. Although they appear risky, it is a good selling idea, as young male skaters will want these decks. It will make them stand out and be the talk of the park. Maybe these kind of decks will make those opposed to skating think worse, but these decks are someone’s art, the detail, the colour, the emotion on these women faces are intriguing. The image on the right is a screen shot of their website, here it shows how versatile Santa Cruz is.

Bibliography:

Santa Cruz skateboards: Decks (no date) Available at: http://www.nhsfunfactory.com/brands/santacruz/1/Decks/1/reissue/ (Accessed: 7 June 2016).

(No Date) Available at: http://41.media.tumblr.com/0a03de541dcc5b50d352e4992826a43b/tumblr_ni4thxy8xg1r9srk7o1_r1_1280.png (Accessed: 7 June 2016).

(No Date) Available at: http://www.thedots.gr/wp-content/uploads/2015/03/Milk-Skateboards-East-Anglia.jpg (Accessed: 7 June 2016).

Conclusion

This research is useful as it brings out another aspect into my project, which would be art. It will bring in another audience, the audience being artists, who will find this interesting. Showing that this sport can be appealing to the eye and anyone can represent themselves through a deck.

My next plan is to visit Skate Pharmacy, talking to the owner and taking images of decks and other products related to skating. This will be my primary research. I hope to find out from this research what is the current trend and products sell the best.

Previous Work

Primary Research

I have previously used skate boarding in a short presentation video for Media Level Two course. I created a video with a presentation on what skaters needed more of in surrounding areas.

Conclusion

Looking back on previous work helps me as I know what needs improving. For one my filming skills have improved since the last recording of skating, I know what equipment to use and how I should use it when filming motion. The information I gathered from my last project helps as well, as I can take inspiration from the last project and improve the research I previously have done. I am also now confident that I will be able to accomplish my idea to a professional standard video work.

Glossary

Secondary Research

Skating is a culture, a group  of people, a style. So with that comes their own language, slang words. Not only do they have terms for their skate moves, but terms they use in natural conversation, that are automatically associated with skaters.

Anatomy of a Skateboard

deck: the flat standing surface of a skateboard, usually laminated maple.

grip tape: sandpaper affixed to the top of the deck with adhesive, used to increase the friction between the deck and the skater’s feet.

nose: the front of the skateboard, from the front truck bolts to the end.

rail: the edge of the skateboard, also, plastic strips attached to the board’s underside.

tail: the rear of the skateboard, from the back truck bolts to the end

trucks: the front and rear axle assemblies that connect the wheels to the deck and provide the turning capabilities for the board.

wheels: usually made of polyurethane and sized between 39 and 66 millimeters in diameter; their hardness is measured by durometer, a number ranging from 0 to 100—soft wheels have a durometer of about 85, hard wheels have a durometer of 97 or higher

wheelbase: the distance between the front and back wheels, measured between the two sets of innermost truck holes.

Skateboarding Tricks (Just Some)

air: riding with all four wheels off the ground; short for aerial

backside: when a trick or turn is executed with the skater’s back facing the ramp or obstacle.

ollie: a jump performed by tapping the tail of the board on the ground; the basis of most skating tricks

kickflip: a variation on the ollie in which the skater kicks the board into a spin before landing back on it

nollie: an ollie performed by tapping the nose of the board instead of the tail

tailslide: sliding the underside of the tail end of a board on a ledge or lip

Types of Skateboarding

street skating: skating on streets, curbs, benches, handrails and other elements of urban and suburban landscapes.

vert skating: skating on ramps and other vertical structures specifically designed for skating.

half pipe: a U-shaped ramp of any size, usually with a flat section in the middle

vert ramp
:
a half-pipe, usually at least 8 feet tall, with steep sides that are perfectly vertical near the top.

Bibliography: Exploratorium (2011) Skateboard glossary and list of Skateboarding tricks. Available at: http://www.exploratorium.edu/skateboarding/largeglossary.html (Accessed: 7 June 2016).

Slang Words

Newb or Newbie – A Beginner.

Sick – The connotation varies. Sometimes used to describe something that was awesome. Other times it is used to say something was really horrible.

Insane – Way crazier than sick.

Stoked – Really excited or happy about something.

Pop – Slamming the tail of your board into the ground (what must be done to do most tricks). Can also be used to describe how well your board pops up when the tail is smacked into the ground (Ex. A board that doesn’t go very high would be described as having bad pop. Boards that go high would have good pop.)

Dude – Can be used as a pronoun or as an interjection.

Sketchy – Definitely a negative word. It can be used to, describe a person or a skate spot or a landing.

Clean – A perfect landing. Clean is the total opposite of sketchy.

Rad – Something really cool, like sick.

Bibliography: How to talk like a Skater (no date) Available at: http://www.wikihow.com/Talk-Like-a-Skater (Accessed: 7 June 2016).

Conclusion

This is useful to my project as it sets urban sports away from other sports. Showing how it is unique and has its own social standing.  It also gives me an idea of how to communicate with the skaters when I film them and understand them as well.

Skate Spots

Primary and Secondary Research

Outdoor Skate Parks

In Thanet area we are fortunate with the outside and indoor skate parks. Although I feel that more could be supplied and that there is no reason for police to always feel the need to walk past the outdoor skate parks, as no trouble occurs there.

Councils Design for Broadstairs Skate Park           Final Result

Bibliography:

(No Date) Available at: http://www.caughtinthecrossfire.com/uploads/2014/10/broadstairs_skatepark_new_wheelscape-630×417.jpg (Accessed: 7 June 2016).

(No Date) Available at: http://www.wheelscape.co.uk/assets/images/galleries/skateparks/1426153012.jpg (Accessed: 7 June 2016). 

It took a lot of  voices to be heard in order for this skate park to be made. Many council meetings occurred, where the council and young voices of skaters gathered to win the right to have a skate park in our area.

Initially  a group of skaters decided to build a skate park on Margate seafront, named ‘Little Oasis Crazy Skate’. It was built on top of a demolished mini golf. Margate is one of the most deprived areas in the country. The Centre for Social Justice called it a “dumping ground” for vulnerable people such as ex-offenders and children in care. The district is made up of the top five most deprived areas in the whole of Kent. It is a community crying out for help – help which the local council often struggles to give. In the case of the Little Oasis skate park, the community was helping itself, but its efforts had been destroyed.When Thanet District Council found out the park was being built they fenced it off citing health and safety concerns – though they quickly took the fences down following a public backlash. Despite very few of the councilors actually visiting the park, it was deemed a safety hazard. The skate park was functioning for about six months from the summer of 2013. The council bulldozed the park in March. After eight months of time and effort, just ruined.This  happened  in 2013 when the council demolished the fun of skaters, the ‘Little Oasis Crazy Skate’ was gone.   “The council was forced into a very difficult position and regrettably had no other choice… the council received legal advice that it was required to remove the skate park in the interests of public safety,” a press release said at the time. A public outcry followed. Nearly 4,000 local people signed a petition demanding the park be rebuilt.

Bibliography: Webb, O. (2015) A DIY skate park in Margate was demolished by local council kill-joys | VICE | United Kingdom. Available at: https://www.vice.com/en_uk/read/margate-skate-park-demolition-388 (Accessed: 7 June 2016).

In the images above you can see many families and skaters gathered at Oasis Skate Park on the day it was taken down. The other image shows the anger and passion that followed after the council took their hard work down.

Indoor Skate Parks

revolution-skateparkRevolution is an indoor skate park and climbing centre for Skateboards, BMX, Rollerblades, Scooters and all types of Indoor Climbing, located in Broadstairs, Kent, England. As well as having a premium Skate, Surf and Climbing shop, we also offer lessons, parties and a mobile skate set-up.

 

Bibliography:

Skatepark, R. (2013) Welcome to revolution Skatepark and climbing centre. Available at: http://www.revolutionskatepark.co.uk/ (Accessed: 7 June 2016).

(No Date) Available at: https://media-cdn.tripadvisor.com/media/photo-s/05/c3/d8/78/revolution-skatepark.jpg (Accessed: 7 June 2016).

Skate Shops

Picture1.png

Skate Pharmacy opened it’s doors in March 2014 with a view of supporting the Kent skateboard scene. Skate Pharmacy is 100% skater owned and operated and they only employ experienced skaters with a solid knowledge of the brands and products they stock so they can pass on the best advice to their customers.

skate pharmacy menswear.jpgThey cater for the absolute beginner right up to the most experienced veteran so don’t be afraid to go. On top of this they also have the largest softwoods and footwear selection available in the South East, trainers from Vans, Converse, Adidas Skateboarding, Lakai, Supra, Emerica, Huf and more. Their clothing and accessories range is vast and varied ranging from the ever popular Dickies, Carhartt, Levis, Huf to smaller niche brands like Helas, Post Details, Story, many of which they are the sole stockist for the Southeast or Kent.

Bibliography:

powley, nic (2013) Kent’s biggest skate shop & online store. Available at: http://skatepharmacy.co.uk/ (Accessed: 7 June 2016).

 (No Date) Available at: https://meghantruscottmediaproduction.files.wordpress.com/2016/03/1be26-skate2bpharmacy2bmenswear.jpg (Accessed: 7 June 2016).

Conclusion 

Researching local skate spots and shops helps me have a broader knowledge of the passion and commitment skaters have into fighting and providing from themselves. It shows how they are a team and care about the sport they love.

Survey

Primary Research

This slideshow requires JavaScript.

Bibliography: SurveyMonkey (1999) Log in. Available at: https://www.surveymonkey.com/analyze/browse/Ag_2BS3YSfBK4N_2BHMNF4mggzXsOjAVp0XlbqA5O4CUTdI_3D (Accessed: 7 June 2016).

I created a survey on ‘Survey Monkey’, to get the opinions through social media. I posted my survey on Facebook openly, so anyone could participate in this. I got similar and varied responses from this survey.

Questions:

  1. When you see the title of this questionnaire what is your first thought?
  2. Do you skate?
  3. What type of Urban Sport do you participate in?
  4. What are are you from and where do you skate?
  5. Do you think there is enough skate parks supplied?
  6. What could the council do to improve facilities for skaters?
  7. Why do you skate?
  8. Do you think that older people or those who do not skate have a bad opinion on skaters and why do you think this?
  9. Do you think a documentary on skating will help create awareness on the positive aspects of skating?
  10. Finally, would you be interested in participating in a documentary like this and what would you like to see in a documentary about skating?
  • Only one out of eight people actually understood the title. The title of my FMP was inspired by the lyrics of Affro-Man’s “Colt 45.” Who is a popular hip-hop, rapper. This title was chosen as it associated with skating a music scene most favoured by skaters.
  • Only seven out of eight of the people who took the survey skate.
  • Seven of those people skate board, whilst one BMX’s.
  • Most of those taken this survey are from Broadstairs, Faversham and Folkestone. They also skate in places like Herne Bay, Deal and Swalecliff. One person said the ‘streets’ and another said Cornwall, which is far away.
  • Only two out of eight people think there is enough skate parks.
  • Two out of eight people said to put shelters up, so they can skate when it rains. Others said to place smoother grounds, make them bigger and to put more funding into the projects. One response I got was “Listen to them, stop embezzling money and pull a finger out and get things sorted. Also when a DIY park is built don’t knock it down and then try to cover the whole thing up…” I found this response most interesting as it shows what happened to ‘Little Oasis Crazy Skate’, still affects people to this day and is clearly an important matter.
  • People gave reasons for skating like; a sense of freedom, it has no limits, it is the only sport that has ever appealed to them, or they have been good at. Two answers I liked were “Skateboarding helps me to maintain a constant mental balance, without it I can’t function normally. I have to constantly deal with idiots all around me and skateboarding is one of the only ways I can retrieve any” and “Because when you skate your mind is clear, you don’t have a worry in the world alls that matters is the trick. Also it’s the least judgemental sport out there, A thing anyone can fit into any age, race, religion. It’s a good thing for kids that feel like outcast to start because it helps build confidence and brings many new friends of all ages, which is an advantage as you learn life lesson of older skaters early.” These responses stood out as it backs up my idea on that skating really does help and free some young people.
  • Most of the answers given agreed that skating has a bad stereotype, all though some people gave mixed responses on this.
  • Only one out of eight think a documentary will not help the stereotype.
  • Most people said they just wanted skating seen positively. “real stories from real people, some killer footage but not over the top, some arty shots but nothing too cheesy or cringey. Finally for it to be inspiring and encourage people of all ages, all walks of life. Generally something uplifting but still focusing on the real aspects”. Other people mentioned the music and style as well.

Conclusion

Doing this survey helped as it gave me more voices to my project. It being anonymous meant people could give their real opinions on this subject. It gave me more of an understanding what my target audience would like to see and how I should improve my FMP.

Target Audience

Secondary Research

YouGov

This slideshow requires JavaScript.

I used a website called YouGov to find existing research on my target audience. I discovered a lot from this research.

Bibliography: YouGov profiles LITE (no date) Available at: https://yougov.co.uk/profileslite#/Skateboarding/demographics (Accessed: 7 June 2016).

Demographics

  • Most who took this survey was male. Only 35.5% of skaters were females.
  • The age range was 18-24.
  • The most common social grade is middle class.
  • The most popular areas for skating are London and the South Coast.
  • Jobs that appear most are media based work, or trade work.
  • Most of those who took this survey spend at least £1000 on the hobby.

Lifestyle

  • The most common hobbies among skaters are music, arts and fishing.
  • All sports are popular for skaters.
  • Interests include gaming, religion and graphic design.
  • Niche interests include, unusual sports, like rock climbing and martial arts.
  • They don’t seem to be too into animals, as most animals chosen are basic common house pets.

Personality

  • Words used to describe themselves were; talented, a leader, upbeat, a thinker, inventive and spontaneous.
  • But on occasion they can be seen as; arrogant, hyperactive, reckless, bossy and unpredictable.

Brands

  • They are customers of Coca Cola, Addidas and Red Bull.
  • The most popular super marker is Asda
  • Common clothing brands worn are Vans, Addidas, Nike, Converse and AirWalk.

Entertainment

  • Popular films are; Inbweeteners, Ride Along and Friday Friday.
  • Popular music artists are; Kendrick Lemar, Grimes and Gnarles Barkley.
  • Favorited celebrities consist of Richard Hammond, Neil Patrick Harris, Russel Brand and James Franco.

Conclusion

Doing this research helped me get a broader understanding of skaters. YouGov helped me get more insight into skaters not just in Kent. Giving me more things to think of in my project and how interests are similar in this scene.

Advertisements

One thought on “Final Project Research – ‘Skatin on Ragged Rims’

  1. Your research on existing skills and techniques is very valuable and will serve you well in your own project. I know that you have done lots of trial exercise to practice and test skills and techniques to be used in your project. Please make sure to upload all your trial footage on your blog.
    This task shows that you are fully prepared for the production part of your project.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s