Charity Project; Porch Light

Porch Light

http://www.porchlight.org.uk/what-we-do

“At Porchlight, we help people who have nowhere to go and no-one to turn to; some people are homeless, others are struggling to cope with the pressures in their lives and need our support to keep on track.  

As a charity working across Kent, we help vulnerable and isolated people get support with their mental health, housing, education and employment. We provide young people and adults with the advice, guidance and skills to live independently in the future, to play an active role in their local community and to fulfil their potential.

In 2015/16 we supported nearly 5000 people but we couldn’t do it without the hard work and commitment of supporters, partners, funders and staff, and of course, the people that we support.”

The task set was to create a short video to help create awareness of the charity, and to use existing poems created on the subject by drama students within Canterbury College. I am working with Charley Taft on this project, we both decided that we wanted to create our own poem as we felt it would be more genuine if we thought of the words as well.


ASA

asa-ashxThe Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.

Our aim is make sure that all UK advertising, wherever it appears is legal, decent, honest and truthful and our preferred approach is to work with, rather than against, advertisers, agencies and media to achieve this.

To prevent problems from arising in the first place, there is a wealth of advice resources available, many of them free. From this section you can find direct links to the advice and training resources provided by CAP.

You will also find advice on how our process works if someone has made a complaint about your ad and advice on making a complaint about a competitor.

The ASA recognises the importance of providing a service that is accessible to everyone, including people with disabilities. Please let us know when you first contact us if you have any accessibility needs and we will do our best to accommodate them.

The internet overtook television for the first time ever as the most complained about medium with 13,477 complaints about 10,202 ads, an increase of 35%. from 2013.

https://www.asa.org.uk/


The Poem

Do you ever see every single green leaf fall from a tree?

I do.

Do you ever feel the winds begin to change at sea?

I do.

Do you hear the last buzz of a bee?

I do.

Do you ever wish for the seasons to save you?

Do you ever feel the cold concrete floor, with brisk snow used as a duvet to keep you warm?

I do.

Do you ever wake up to the morning sun, a shade of red, only to be disguised by the storm?

I do. 

Do you ever hope for a blanket that’s no longer alone?

I do.

Do you ever wish for the seasons to save you?

Do you ever lay in rain drops that fall?

I do.

Only hoping the rain will become small?

I do.

Leaving the old life behind?

I do.

Do you ever wish for the seasons to save you?

Do you ever hope that you’ll get longer nights?

I do.

To hide away from the bright lights?

I do.

To not long for help from invisible friends?

I do.

Do you ever wish for the seasons to save you?

I wish, just one wish that I won’t have to lay down and watch the seasons change as you all carry on with your day.


Story Board

The story board shows an idea of how we want to lay out our video. Each photo/wording will represent a particular season from Autumn to Summer.

We will be using fellow students to voice the video and then attaching images to this on Adobe Prem.

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Weekly Blog Posts

Week One

In the first week of our project we began researching front covers of existing magazines. This was useful as it gave us ideas for our own magazines and how a lay out typically looks on professional magazines sold. We also went to WHSmith’s to look at paper magazines. This helped narrow down three genres I could use; hip-hop music, skateboarding and children magazines.

Week Two

In the second week we created a SWOT analysis in order to break down our three ideas and have an idea of what idea would best suit our final magazine. I also created research on my three ideas, including things likes; market, target audience research and what would be seen in the type of magazine. Through this I decided skateboarding would be the magazine I’d create, as I have a good understanding of the topic.

Week Three and Four

In these weeks I created my research for my final idea, to show and learn a good understanding of my topic. This was helpful as it meant I had a full understanding of what I’d be using in my magazine. I also went out and took photos of skaters, so I was prepared for when creating my magazine. Finally I created a pitch to present to my peers.

Week Six

In week six I presented my pitch to my tutors and class, this was useful as it gave me feedback and fresh opinions on my project.

Week Seven and Eight

In these weeks I created my complete magazine, for the project. I feel that my magazine turned out well and fits the brief I set myself for my target audience.

Week Nine

In week nine I made sure everything was complete and to the best of my ability to meet the final deadline.

Draft of Article Reviews

Article One

“Make A Stand”

You can’t avoid judgment in this day and age, even if you tried. Sometimes people don’t even mean to do it, people are just consumed by what they think is right and wrong with other people. What’s the first thing you think of when you hear the word ‘SKATERS’? Cool, sport, or maybe even hooligans? Most mature people would agree with the last term. Too a certain extent I see how skaters can be perceived as reckless, but isn’t that just a stereotype, for skaters to spend their time smoking weed, spraying graffiti where ever they please, and causing a scene? That just fall’s back onto my point, JUDGEMENT. I sat down with a local skater to see why they’re so fond of the sport and see if his words can change those who don’t quite understand their lifestyles.

What was the first time like stepping onto a board?

I was a lot younger, my friend and his brother who used too skate, took my to this hill and I just got on a board and went down it. I knew from that moment this was a sport for me.

Would you clasp skate boarding as a sport?

Errrr, yes I guess so. I guess the street is your canvas, and your board is the paint brush. When you skate, it’s just you and your board, nothing else matters.

Why do you like skating?

There’s so many different types of people around you, like younger and older people. What I tend to find is you learn a lot of life lessons young, because you’re around a lot of older people. Guide you in the right now. No judgment, no racism in skate boarding, any age, any gender, helps clear your mind, there’s nothing else like it. No rules. Just you, and progressing how you want too.

“No judgement, no racism in skate boarding, any age, any gender, helps clear your mind, there’s nothing else like it.”

Do you think the sport is destructive?

I mean not really. People underestimate what these boards can do, yeah maybe a thew scratches, but no.

Why do you think the sport is now more popular?

In the past skaters have always been looked down on anyway, it wasn’t one of those things people were to intrigued, but now it’s become a lot more commercial and people are on it. You know what I mean?

How does the sport benefit young people?

– It’s one of those thing that, cause you’re always doing something, it keeps you, it diverts you for all those bad things. Especially when you’re coming up as a teenager, getting a bit wilder.

Article Two

“Ladies Skate All Day Too”

I have to admit, I wasn’t aware of female skaters when I first became appealed by the skating scene. I could only really name male skaters. Then one day I finally met a young girl who skated, and my immediate thought was YESSS, go girl. I began to wonder why isn’t there more girls riding and getting dirty on a board? There sure as hell should be.

Looking into it I found myself finding information about all these dope women who are striving well in a scene that is male dominated. Take Bufoni, an American 23 year old who is the first female skater, too join Nike SB. It’s great that mainstream companies like Nike are finally seeing the potential in female skaters, because it opens up a path way for other companies to do this. It’s women like this who are pushing for the day when women are show cased in the same light as men.

If you ask industry insiders about the future of women’s skateboarding, they will tell you that interest levels have shot up. It is the fastest growing demographic in action sports, and younger girls are starting to skate.

I had a chance to talk to a local female skater and get her views on women within the sport;

How did you get into the sport?

I used to hang out with a lot of guys who skated, I eventually met a girl who did the same, and from there on it’s what I did with my time.

Do you think it’s harder for females to get involved in skating?

Ummm, I would’t say it’s harder, in day to day life they’d be noticed. But regarding the industry it is a lot harder, yes.

How do guys who skate treat you?

I mean sometimes they make me nervous *giggles*, but they do encourage you. A bit of both really.

Why do you think more girl’s should take up the sport?

Because it’s fun, gives you adrenaline rushes, it’s different. It put’s yourself out there, gaining more confidence, and balance. So yeah radical due.

Magazine and Evaluation

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Evaluation

I think my final project fits the original idea I created. It has the plain yet colorful theme to it. As well as not forcing thousands of words down my readers throats. Also selling skating products to my target audience.

I first used Photoshop to crate my front cover and content page. So I could place images freely and use the font I wanted. I then copped and pasted these to Adobe Premier. I then used Adobe to create my article pages, as it makes the space more refined. I use the box and column tools to make everything place well and look like a typical magazine lay out would.

39The following images are of magazines I got my inspiration from. I liked how they were very minimalist, which gave more attention to the sport images. That is where I got my ideas to have my background and lay out plain, so it focused on the topics I was discussing in my articles.  I also used similar font, as it suits the minimalist style of the magazine.

The main purpose of my magazine is to entertain those who participate in skate boarding in there every day lives. There aren’t many skateboarding magazines out there, meaning my magazine would be popular and well sold, as it is aiming for one set target audience. I also specialized in one page for female skaters, meaning it is there to show a provide information that there are female skaters out there and also adds another audience to my magazine, as it isn’t just aimed for one gender.

Through this project I have refreshed my skills on Adobe and learning the balance of making my magazine look professional through the sense of order, which Adobe provides with it columns and boxes.

Next time I would like to take more, and a wider range of photos. Although I have used photos of skate boards, I didn’t have enough. Which is something that should have been a priority as my whole magazine focuses around skating, a product I’m advertising from the front cover title itself.

I managed my time keeping well through out the project. I had my photos done at least two weeks before we were supposed to create the magazine, so I was prepared for when we started the creating and editing process. I also completed my magazine a week in advance. Which meant in the last week I had plenty of time to do a detailed evaluation.

I feel that my magazine suits the target audience and has turned out to the best I wanted it to, within the time I had on this project. All my research is linked below;

https://meghantruscottmediaproduction.wordpress.com/2016/09/30/final-idea-research/

This will show how my magazine fits well the research I did on my target audience. All in all I am happy with how my final magazine turned out.